Women feel neglected by counselors

“We find that women are interested in investing, but there is a gap between intention and action,” said Marianna Mamou, UBS study author and head of advice beyond. investment, within the Principal Investment Office of UBS Global Wealth Management.

If advisors were able to close this gap, chances are it would be great news through impact investing, according to the UBS survey. The study shows that 71% of women take sustainable considerations into account when investing. If they invested more, “there would be gains at the individual and societal level”, assures Marianna Mamou.

Along the same lines, 55% of women say they would invest more if the impact of their investments reflected their personal values. An equal percentage (53%) say they would invest more if the funds they invest in had a clear mission to do good.

As for the women who say they feel like they’re disregarded by asset managers, they might not be wrong. For example, in the BNY study, 86% of asset managers admit that the people they automatically target with their products are men.

A PIMCO study, cited by UBS, suggested that 72% of women and 81% of female millennials actually said the investment system was “set up to be confusing”, citing the use of jargon, that women surveyed by PIMCO found more off-putting than men.

“We need to change the language by which we talk about products. Jargon can help us sound smart, but it doesn’t help the customer,” says Stephanie Pierce, one of the study’s leaders.

BNY Mellon’s study identifies three obstacles preventing women from starting to invest

  • they believe they must have more than $4,000 of disposable income per month before investing;
  • they imagine that the investment is inherently high risk;
  • what the study calls the “commitment crisis”: only 28% of women feel confident about investing their money, reports Stephanie Pierce.

The pandemic has made the situation somewhat worse. It has thus prevented many women from taking control of their finances, as many have had to leave the workforce to care for children due to school closures.

However, parallel to this phenomenon, the pandemic has caused women to take more measures, prompting many of them to review their financial situation. Thus, a study by Fidelity, cited by UBS, shows that the number of women in the United States who say they are more interested in investments has increased by 50% since the start of the pandemic.

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