what tools to improve your digital strategy?

Solusquare Commerce Cloud, a French and independent e-commerce software publisher, offers a solution that meets the needs of effective digital tools in business strategy.

Faced with new challenges, new solutions

Growing popularity of NFTs, disappearance of third-party cookies on Google Chrome, democratization of video marketing and visual and voice search… That’s it some of the major developments marking the digital marketing sector in 2022.

The eternal problem of companies positioned on digital is to adapt to these changes. This requires tools that are adapted and sufficiently scalable to remain efficient in the face of new trends. Solusquare and its cloud software provide a complete service based on 3 axes: sales, management and connection.

Solusquare, complete support for e-commerce

The brand is aimed at B2B and B2C partners with the desire to optimize their operation on all aspects of their unified digital commerce. Solusquare begins with identifying the need as close as possible to the customer. Then, the technical teams based in the technocentre located in France are in charge of developing tailor-made cloud solutions, relying on a SaaS software unified that the company publishes since 2003.

The platform is intended to be scalable. Not only is it personalized according to the needs of each partner. But in addition, she remains flexible and agileadapting to the evolution of the company and its future challenges. Compatible with international management (multilingual, multi-taxation and multi-currency) whose back office allows multi-branding, it is particularly suitable for companies wishing to expand into other countries.

From the cloud, Solusquare provides a solution capable of covering all channels, whether purely web-based, using its Ecommerce CMS, on market places (by distributing a dedicated catalog via the Ecommerce ERP back office) , or from or to physical points of sale using its various omnichannel devices (web-to-store, digital-to-store, ship-from-store or MPos). In any case, Solusquare Commerce Cloud will assist the partner in all aspects of its activity using its different bricks: PIM, OMS, WMS, etc. The whole is natively embedded by the solution.

Among the various trendy features offered: the possibility of upcycling, kits, managing your merchandising, previewing your site in a future version, or even tag management by products and content…

Solusquare carries out various projects with its client partners, such as that of replatformcompanies that already have a solution can change it totally, partially or selectively.

The implementation of its service is fully guidedpassing through three stages:

  • The framing, during which the need is identified and a Specifications is written in particular;
  • The implementation, ranging from project management until it is posted online;
  • The run, during which Solusquare’s Digital Lab supports its partners in grip of the solution.

Good to know: moving towards omnichannel

Shopping is growing decentralized. Consumers also need to be attracted to other platforms (like social media, to name the most obvious). In this context, the “omnichannel” approach becomes essential. On average, the “multi-channel” customer spends three times more than the customer present on a single channel.

More than 16 years of expertise in the field of digital support

With large groups, such as Xerox, Armand Thiery or Fragonard, Solusquare claims more than 250 achievements across fifty countries. In addition to the comprehensiveness of its services, the brand offers additional advantages:

  • A cloud availability rate of 99.995% based on a Tier IV data center, with a contractual availability commitment;
  • Technical support available 24/7;
  • Various additional services, such as SEO monitoring or suggestions for improvements;

The hosting of its data remains in France, with the highest security standards for the data center and cloud operation GDPR compliant.

The cloud solution developed by Solusquare not only meets the needs of a B2B/B2C activity. Because it is modular, this software offer adapts and evolves with its company.

The three key points to remember:

  • Conversion tools, social-media integration, SEO management… Thanks to the cloud, the Solusquare CMS offers “omnichannel” management of all aspects of your e-commerce.
  • From supply to product returns, through inventory management and deliveries, its dashboard provides complete monitoring of the supply chain.
  • Its API-first architecture allows exchanges in all formats, in addition to promoting the creation of new interfaces.

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