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Nearly half of French people ready to buy a car online » PACA’s economic and political letter

According to a study conducted by Cazoo in February 2022*, 18% of French people questioned have already bought, rented or even subscribed to a car subscription, entirely online, and say they are ready to start again.

30% of those questioned say they are considering renewing their next car entirely online.

These results were obtained from a sample of 839 people questioned over the whole of February 2022, as part of the survey* carried out by Cazoo (www.cazoo.com/fr-fr), the European leader online car sales, which makes buying and selling a car as easy and seamless as ordering any other product online. The study also highlighted that the main obstacle to the complete online purchase of a car remains the lack of such solutions on the market.

Nearly one in five French people have already bought, rented or subscribed to a car subscription entirely on the internet, and this share of consumers wishing to buy a vehicle online (from research to payment, including selection and ordering) keeps growing.

Of the early-stage online shoppers in the sample, the majority – 29% – are aged 25-34, followed by 35-44 year olds who make up 25% of early-stage shoppers, and 18-23 year-olds at 23% (13% for 45-54 year olds). It should be noted that a larger proportion are men (25% – against 12% for women).

More and more French people are ready to try out this new way of consuming: 30% of respondents plan to order a car entirely online in the future. People aged 25-34 are those showing the greatest interest compared to the other age groups (25-34: 36%; 45-54: 33%; 35-44: 32%). For 19% of those questioned**, the main reasons explaining why they had not made their previous car purchase on the internet are the lack of opportunity or the absence of fully online purchasing solutions.

“We are currently seeing a transformation of the automotive market with the evolution of the traditional buying journey towards a fully online customer experience. The digital trend has already been adopted in most other consumer sectors, and we are continuing to do so by permanently transforming the way consumers buy or sell their cars, thanks to digital. At Cazoo, we make this experience as easy, safe and convenient as buying any other product online. Our customers can buy, finance and soon subscribe to their next car, entirely from our website. We deliver the car to our customers’ homes within a few days, who then benefit from a 7-day money-back guarantee to ensure that the vehicle is right for them, and we take it back for free if not. We are convinced that with a better choice of vehicles, the transparency of information, the quality-price ratio, the ease of purchase as well as the best customer experience on the market, consumers will be seduced and will adopt this new way of acquiring a car”explains Romain Weill, Country Manager France of Cazoo.

Cazoo owns all of its cars, which are reconditioned to the highest quality standards, before being delivered to customers in just a few days. Hundreds of cars are available on its website (www.cazoo.com/fr-fr). Every Cazoo car comes with a 7 day money back guarantee as well as a 12 month warranty.

Cazoo has been one of the fastest growing in Europe and is a pioneer in the UK in online car buying. The company was founded in 2018 by famous British entrepreneur Alex Chesterman and has already sold more than 50,000 cars since its launch just over two years ago. Cazoo has been listed on the NYSE stock exchange since last year and began operations in France at the end of 2021. With a team of over 4,250 employees in the UK, France, Germany, Spain, Italy and Portugal, Cazoo continues its expansion in Europe to transform the buying and selling of cars in Europe and the UK.

*Source: Study carried out by Cazoo and Engage Research, conducted in France with a representative sample of 839 people aged at least 18 over the period from February 1 to 28, 2022.** Respondents who say they are willing to buy a vehicle online but have not done so in the past)

About Cazoo – www.cazoo.com/fr-fr

Our mission is to transform the experience of buying and selling cars in the UK and Europe by providing better choice, better value, with full transparency, so that consumers realize the purchase of their next car easily and peacefully. Our ambition is to make buying or selling a car as simple and seamless as ordering any other product online, and for consumers to be able to buy, sell, finance or subscribe to a car simply by a few clicks, with delivery or collection in 72 hours. Founded in 2018 by serial entrepreneur Alex Chesterman OBE, Cazoo is backed by some of the world’s biggest tech investors and is publicly traded (NYSE: CZOO).

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