mmv, Banque des Territoires and Crédit Agricole des Savoie create Foncière de Développement des Alpes

As part of its economic development, the mmv group is joining forces in equal shares with Banque des Territoires and Crédit Agricole des Savoie to create a new hotel property company: Foncière de Développement des Alpes.

The Foncière de Développement des Alpes, officially created last February, has 16 M€ in equity and aims to carry out operations for around 150 to 300 M€ in the resorts of the Alps.

Investing our own funds to ensure the long-term maintenance of warm tourist beds in our resorts is part of our commitment to the Territory. Partnering with mmv and the Banque des Territoires also means sharing a common vision of responsible investment with the desire to allow the emergence of structuring, sustainable projects within the framework of a long-term vision. says Laurent BENNET, Managing Director of Crédit Agricole des Savoie.

For the Banque des Territoires, this initiative is part of a strong approach to support hosts both in the development of the territory and in support of local activity. “ With this property, the Banque des Territoires, making Tourism a priority area of ​​intervention, contributes to economic development and job creation in mountain resorts, serving ever more attractive territories. underlines Arnaud Beaulieu, director of the City, Real Estate and Tourism department of the Banque des Territoires.

According to the specialist firm G2A, a 600-bed tourist residence corresponds to nearly €5 million in economic benefits for the local economy, including €1 million for ski lifts in a large ski area. The economic impact of the projects supported by this new real estate company is therefore particularly ambitious.

For mmv, the creation of this property is an effective way to further accelerate a development already sustained in recent years: By relying on this new property and with the participation of our partner banks, our ambition is to finance around ten projects over the next 5 years, i.e. approximately 7,000 tourist beds. continues Jean-Marc Filippini, President of mmv. “ mmv has been present for more than 30 years in the Alps. We have launched 4 new destinations this year and have 2 projects under construction. This new step will further accelerate the deployment of our club residence and snow resort concept in new destinations. concludes Jean-Marc Filippini.

About MMV

Created in 1989, mmv offers 2 types of stay, the Hotel Club or the Residence Club for a unique experience, Club holidays in the mountains. In 30 years, mmv has established itself as the French specialist in club vacations in the mountains. Present in 16 of the most prestigious ski resorts in the French Alps, mmv employs more than 1,200 employees in its 20 Clubs in 4* residences and Club Hotels classified as 3* and 4* Holiday Villages.
Each year, the mmv Experience Club attracts nearly 150,000 holidaymakers who come to experience the mountains with us in a relaxed and lively atmosphere: shows, activities, outdoor experiences, accompanying children to ski lessons, children’s clubs for 18-month-olds up to teenagers, well-being areas and quality catering. Celebrating, sharing… and just the right amount of adrenaline allow us to show a rate of 85% of satisfied or very satisfied customers.
mmv is also distinguished by its innovative concept of Club Residences: the comfort and tranquility of an apartment where you can retire quietly with your family… while enjoying the friendliness and services of a Holiday Club when you wish: taking in charge of the children in the club, an entertainment team… and shows in the evening. Having thus become a key player in the development of the territories, the group has invested 100 million euros over the past ten years and plans nearly 300 million euros of investment in the Alpine territories in the coming years. Driven by the desire to support the development of the resorts in which it is established, it is continuing its development dynamic with the arrival of 2,800 new tourist beds by 2022 (+28 %), i.e. a total of 10,000 beds in the French Alps. In parallel with the openings, mmv continues to invest in the renovation of its park: 2 establishments thus benefited from a renovation this year, Isola 2000 and Montgenèvre. For winter 21/22, mmv will open 4 new Clubs: the 4* Residences L’Etoile des Sybelles on the Corbier snow front, in the heart of the Sybelles ski area, and Les Clarines in Les 2 Alpes. As well as 2 Clubs in La Plagne with the 4* Hotels Plagne 2000 at the foot of the Aime 2000 slopes and the Hôtel des 2 Domaines in Belle Plagne. At the same time, 2 construction sites have already been launched in Risoul and Samoëns for openings in 22/23.

About the Bank of Territories
Created in 2018, Banque des Territoires is one of the five businesses of Caisse des Dépôts. It brings together in a single structure the internal expertise for the territories. A unique customer gateway, it offers tailor-made loan and investment advice and financing solutions to meet the needs of local authorities, social housing organisations, local public companies and the legal professions. It is aimed at all territories, from rural areas to metropolitan areas, with the aim of combating social inequalities and territorial fractures. Banque des Territoires is deployed in the 16 regional offices and 37 regional offices of Caisse des Dépôts in order to be better identified with its customers and closer to them. For more attractive, inclusive, sustainable and connected territories.

About Crédit Agricole des Savoie
Crédit Agricole des Savoie is the leading bank in Savoie and Haute-Savoie, serving more than 716,000 individual, professional and business customers. It is a major player in the development of the local economy: one inhabitant in two is a Crédit Agricole des Savoie customer, one company and/or professional in four and 8 young farmers out of 10. It is also the bank for tourism with 1 tourism center with 8 experts, 47 agencies in mountain areas and 18 tourism referents spread over the Savoie. The objective is to provide targeted and personalized support to professionals in this structuring sector for the economy of the territory, in the transformation of their model, to meet new environmental and societal challenges.

About the author


Leave a Comment