Promote local business. This is the goal of a future e-commerce platform launched by the Agglomeration Community of the Baie de Somme, and whose commissioning is scheduled for April 25.
The site, baiedesomme-shopping.fr, presents itself like a classic e-commerce platform. “On the home page, you have a multiple search engine”explains Thierry Wilbert, economic adviser to the Baie de Somme Urban Community. On this search engine, the customer can “type the name of the sign because he already knows it, a product – including those of the region – or even a brand. We have also set up a referencing of seven sectors of activity. It will also be possible to search for a merchant via his location.he explains, adding that “promotions offered by merchants, when they are up to a minimum of 20%, will also be indicated.”
112 merchants referenced
The platform, which will therefore make it possible to buy products, but also to ask for a quote to a craftsman or make an appointment online in a shop, is aimed at the 53,000 inhabitants of the Baie de Somme urban community, spread over 43 municipalities. “We also want to capture as many tourists as possible”adds Thierry Wilbert, “knowing that a large part of them are what we call residential tourists, that is to say that they are owners on the territory for example. We are going to target them as a priority, because we can retain them.”
Born with the economic crisis caused by the Covid-19 pandemic, the project required one year of development. But beyond supporting merchants, it is also about “to revitalize trade in the city center of Abbeville, and those of all the territory as in Saint-Valery-sur-Somme, Hallencourt or Longpré-les-Corps-Saints”says Pascal Demarthe, Mayor of Abbeville and President of the Baie de Somme Agglomeration Community. “The idea is therefore to unite all traders, to help them fight against the large companies that are already working on the internet, and which necessarily harm local commerce”he concludes.
Launch scheduled for April 25
112 traders are currently registered on baiedesomme-shopping.fr, for a subscription of between 20 and 200 euros for three years. Mike Duquenoy, manager of the Vélo 80 specialist store in Abbeville, was seduced by the possibility of diversifying by offering tourists a “new bike rental service. We will offer the classic bike or even the tandem”tells this merchant installed since 2003, so far present on the internet only via a Facebook page.
Other professionals want to take advantage of the platform to get started. Charline Dasilva is preparing to open “XO”, a men’s ready-to-wear boutique in Abbeville. “It will help me to have visibility, as it is an opening and that I am not known as a trader, whether in Abbeville or outside”she explains.
In total, the Agglomeration Community of the Baie de Somme spent 60,000 euros for e-commerce platform.